Right from the Celtiberians up to the Christian civilisation, passing through the Visigoths, Romans, Arabs… The very atmosphere of La Rioja is that of a mixture, highly spiced with sharply contrasting traditions. All the cultures of the Iberian Peninsula have a share in La Rioja.
La Rioja contains a bit of the Mediterranean in its vineyards, a hint of the Alps in its high mountain ranges and a dry arid region with spectacular lunar landscapes. But above all, La Rioja is characterised by water. Seven rivers rise in the region and decorate it with diverse landscapes. The River Ebro runs serenely through the area and calls to everyone who approaches it to follow the flow of its waters.